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Monthly Archives: July 2010
Here’s to brand journalism
Tonight some colleagues and I went to a book signing by David Meerman Scott and Brian Halligan as they promote their new book Marketing Lessons from the Grateful Dead. I’m not even close to a Deadhead but I’m always fascinated by a good case study, so I’m looking forward to reading this book. While we [...]
Posted in Content, Geekery Tagged books, brand journalism, Content, content marketing Leave a comment
A little feather in my cap!
We’re creating lots of (IMO awesome) content around FakeAV — what it is, why it’s dangerous, etc — for our customers and general public. It’s a win-win for everyone on security issues to just raise awareness. The more people that know what threats are out there and how to avoid them, the better off we [...]
Posted in Multimedia, Shameless Plug Leave a comment
Wordless Wednesday #6