Monthly Archives: October 2011

Content Localization: It’s not just for foreign languages anymore!

And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
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Steve Jobs memorial outside the Boston Apple Store

A view of the makeshift memorial to Steve Jobs outside the Apple Store in Boston on Boylston Street.
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