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Author Archives: Maria Varmazis
How to keep going when the ceiling comes down on you
Staying in front of deadlines can be enough of a challenge even in the best of circumstances. But what happens when life outside the office impacts your work within the office? How do you balance the personal crisis with your career needs?
Posted in Inspiration Tagged deadlines, how to stay productive, marketing, productivity tips, time management tips Leave a comment
Content Localization: It’s not just for foreign languages anymore!
And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
Posted in Content, Strategy Tagged Boston, Content, Content Strategy, copywriting, don't do this, localization, rant, style guide 2 Comments
Steve Jobs memorial outside the Boston Apple Store
A view of the makeshift memorial to Steve Jobs outside the Apple Store in Boston on Boylston Street.
Posted in Local, News Tagged Apple, Apple Store, Boston, Boylston street, in memorial, Massachusetts, memorial, RIP, Steve Jobs 1 Comment
Boston’s Hub on Wheels: 5 tips for a great ride
I've done the Hub on Wheels 5 times now, so here are my 5 tips to help you have a great time at Hub on Wheels Boston!
Posted in Local Tagged bicycle, Boston, charity ride, cycling, hub on wheels, hub on wheels 2011 Leave a comment
3 reasons why you should go to Podcamp Boston
Three reasons why YOU should go to a Podcamp, based on my experience attending on on Saturday, September 24 2011. (Oh yeah, and an extra secret fourth reason, too!)
Posted in Greek, Multimedia, Social Media Tagged #pcb6, Boston, microsoft NERD, podcamp, podcamp boston 6, why you should go to podcamp Leave a comment
Content Strategy New England meetup – September 19, 2011 – Deliverables Show and Tell
Quick review of the Content Strategy New England meetup - a deliverables show-and-tell at the Microsoft NERD center, Cambridge (MA), on September 19 2011.
Posted in Content, Strategy Tagged #CSNE, audit, Content Strategy, content strategy new england, content whisperer, deliverables, meetup Leave a comment
Do something every [n] days that scares you
No matter how many times I fail at gym discipline, I have to keep trying. Even if that means making a fool of myself at yoga.
My new role at Edvisors
Apologies for the radio silence – a lot has been going on in my life lately: Settling in to the new place, taking a much-needed vacation to Maine, and starting a new job. Yep! As of today I’ve begun a new role at Edvisors in Quincy (MA) as their Content Strategy Manager. Today was actually [...]
Posted in Content, et cetera, News, Shameless Plug, Strategy Tagged Content Strategy, content strategy manager, edvisors, G+, google plus, life news, maine, new job, ogunquit, sophos, vacation Leave a comment
The Tech I Love: An introduction