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Author Archives: Maria Varmazis
The Tech I Love: An introduction
Introductory post on my 7-post series on tech and tools I like the most, from video to social media.
Posted in Geekery, Multimedia Tagged how to, LBS, location-based service, mobile, seo, social media, tech, tips, tools, UX 3 Comments
How to keep going when the ceiling comes down on you
Staying in front of deadlines can be enough of a challenge even in the best of circumstances. But what happens when life outside the office impacts your work within the office? How do you balance the personal crisis with your career needs?
Posted in Inspiration Tagged deadlines, how to stay productive, marketing, productivity tips, time management tips Leave a comment
Content Localization: It’s not just for foreign languages anymore!
And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
Posted in Content, Strategy Tagged Boston, Content, Content Strategy, copywriting, don't do this, localization, rant, style guide 2 Comments
Steve Jobs memorial outside the Boston Apple Store
A view of the makeshift memorial to Steve Jobs outside the Apple Store in Boston on Boylston Street.
Posted in Local, News Tagged Apple, Apple Store, Boston, Boylston street, in memorial, Massachusetts, memorial, RIP, Steve Jobs 1 Comment
The Tech I Love: Post #1 – General utility sites