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Category Archives: Content
How to keep going when the ceiling comes down on you
Staying in front of deadlines can be enough of a challenge even in the best of circumstances. But what happens when life outside the office impacts your work within the office? How do you balance the personal crisis with your career needs?
Also posted in Inspiration Tagged deadlines, how to stay productive, marketing, productivity tips, time management tips Leave a comment
Content Localization: It’s not just for foreign languages anymore!
And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
Also posted in Strategy Tagged Boston, Content, Content Strategy, copywriting, don't do this, localization, rant, style guide 2 Comments
3 reasons why you should go to Podcamp Boston
Three reasons why YOU should go to a Podcamp, based on my experience attending on on Saturday, September 24 2011. (Oh yeah, and an extra secret fourth reason, too!)
Also posted in Greek, Multimedia, Social Media Tagged #pcb6, Boston, microsoft NERD, podcamp, podcamp boston 6, why you should go to podcamp Leave a comment
Content Strategy New England meetup – September 19, 2011 – Deliverables Show and Tell
Quick review of the Content Strategy New England meetup - a deliverables show-and-tell at the Microsoft NERD center, Cambridge (MA), on September 19 2011.
Also posted in Strategy Tagged #CSNE, audit, Content Strategy, content strategy new england, content whisperer, deliverables, meetup Leave a comment
My new role at Edvisors
Apologies for the radio silence – a lot has been going on in my life lately: Settling in to the new place, taking a much-needed vacation to Maine, and starting a new job. Yep! As of today I’ve begun a new role at Edvisors in Quincy (MA) as their Content Strategy Manager. Today was actually [...]
Also posted in et cetera, News, Shameless Plug, Strategy Tagged Content Strategy, content strategy manager, edvisors, G+, google plus, life news, maine, new job, ogunquit, sophos, vacation Leave a comment
Wordless Wednesday #9
Also posted in Inspiration Tagged blossom, Canon EF 100mm f2.8, kydoni, macro, quince, spring 3 Comments
What’s the worst cliché?
A rail on visual and written clichés.
Posted in Content Tagged business writing, cliché, Content Strategy, i'm looking at you istockphoto, sunsets, writing 5 Comments
Long tail, long before we even knew what that was
Long before we dreamed up the concept of a long tail, good content proved its worth by staying very, very relevant across the decades.
Social media video: Unwatchable!
Fellow content producers, let’s not navel gaze, just listen to this guy. [edit] It seems as though the original author has pulled the video from YouTube. I’ll look for a mirror.[/edit] Love this, love this.
The Tech I Love: An introduction