Category Archives: Strategy

Content Localization: It’s not just for foreign languages anymore!

And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
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Content Strategy New England meetup – September 19, 2011 – Deliverables Show and Tell

Quick review of the Content Strategy New England meetup - a deliverables show-and-tell at the Microsoft NERD center, Cambridge (MA), on September 19 2011.
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My new role at Edvisors

Apologies for the radio silence – a lot has been going on in my life lately: Settling in to the new place, taking a much-needed vacation to Maine, and starting a new job. Yep! As of today I’ve begun a new role at Edvisors in Quincy (MA) as their Content Strategy Manager. Today was actually [...]
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