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	<title>[VAR]iable expression</title>
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	<link>http://www.mvarmazis.com</link>
	<description>Maria Varmazis&#039; blog</description>
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		<item>
		<title>The Tech I Love: An introduction</title>
		<link>http://www.mvarmazis.com/the-tech-i-love-an-introduction/</link>
		<comments>http://www.mvarmazis.com/the-tech-i-love-an-introduction/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 01:49:35 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Geekery]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[location-based service]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=707</guid>
		<description><![CDATA[Introductory post on my 7-post series on tech and tools I like the most, from video to social media.]]></description>
			<content:encoded><![CDATA[<div class="vert"><a href="http://www.flickr.com/photos/varmazis/6798931921/" title="Always make sure you've got the right tool for the job. For India, a map, clean bottled water, a camera, and a scarf (in my case) were musts."><img src="http://farm8.staticflickr.com/7025/6798931921_fc53d8890c.jpg" width="375" height="500" alt="Always make sure you've got the right tool for the job. For India, a map, clean bottled water, a camera, and a scarf (in my case) were musts. | Delhi - Jantar Mantar" align=left style="padding-right: 10px;"></a></div>
<p>I don&#8217;t make it a secret that I&#8217;m a geek of many stripes. Every time a new tool comes out, I make a point to give it a try. And I&#8217;ve always felt lucky that I work in a field that uses a lot of the same tools I love to play with in my hobby time. So when I bring a recommendation to the table at work, chances are the thing I&#8217;m recommending is something I&#8217;ve vetted and tinkered with at home as a prosumer.</p>
<p>When I saw MITX&#8217;s invitation for guest blogs on &#8220;<a href="http://blog.mitx.org/Blog/bid/81814/want-to-write-for-our-blog-okay">What Technology Do I Love The Most</a>,&#8221; I was pumped! Reviews of tech I love, opinions on tools that I use? Perfect, as I, like so many internet denizens, have an opinion or two. But this guest blogging opportunity is only open to MITX members, and I&#8217;m nothing but a lurker.</p>
<p>Good thing I have my own blog—I&#8217;ll share my picks here with you instead. Here&#8217;s what I&#8217;ll post on:<br />
#1: General utility sites I love most<br />
#2: UX/design tech picks<br />
#3: Mobile &#038; location-based service picks<br />
#4: Social media picks<br />
#5: Imaging and photography picks<br />
#6: Video tech picks</p>
<p>I&#8217;ll update this page with links to the entries as I write them.  </p>
<p>P.S.: Are you going to SXSWi this year? I am, and I&#8217;d love to connect with you if you&#8217;re going to be there (especially since this will be my first SXSW! *gulp*). Drop me a comment or an email if you&#8217;d like to meet up.</p>
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		<title>How to keep going when the ceiling comes down on you</title>
		<link>http://www.mvarmazis.com/how-to-keep-going-when-the-ceiling-comes-down-on-you/</link>
		<comments>http://www.mvarmazis.com/how-to-keep-going-when-the-ceiling-comes-down-on-you/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 04:30:47 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[deadlines]]></category>
		<category><![CDATA[how to stay productive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[productivity tips]]></category>
		<category><![CDATA[time management tips]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=698</guid>
		<description><![CDATA[Staying in front of deadlines can be enough of a challenge even in the best of circumstances. But what happens when life outside the office impacts your work within the office? How do you balance the personal crisis with your career needs?]]></description>
			<content:encoded><![CDATA[<p>Last Thursday at 6 a.m., my boyfriend and I awoke to the sound of a building-wide fire alarm. After the fire department came, did their inspection, and turned off the fire alarm, we went back upstairs to the cozy, warm condo we&#8217;d left only a half hour before to find water pouring from the ceiling into the walls and floors right outside our unit&#8212;and inevitably inside our condo, too.</p>
<p><iframe src="http://www.youtube.com/embed/c_GRnAsDIEo" frameborder="0" width="420" height="315"></iframe><br />
<em>I took this video an hour after the water started coming down outside our unit. The water kept coming down like this for several hours, and yes, the ceiling eventually gave out.</em></p>
<p>After the indoor-raining stopped many hours later, the final take was that the damage to our condo wasn&#8217;t too serious. But having the quiet and safety of my home, my space, ruined so unexpectedly was very upsetting, to say nothing of the needed administrative and maintenance work that followed.</p>
<p>Fate is never convenient of course, and this condo flood was no exception. I was in the thick of several important assignments at work, and those deadlines could only hold off so long. </p>
<p>I admit that I had a hard time getting my head back in &#8220;work mode&#8221; when I sat in my chair the following Monday. We&#8217;ve all been there, days where your mind is a million miles away. I needed the proverbial kick in the butt to get my mind  going, especially since I had so many deadlines looming.  </p>
<p>If you&#8217;re in similar straits (though I hope your home is safe and dry), these are the productivity tenets I followed to get me back on track:</p>
<ol>
<li>Get started. Dive in. I liked <a href="http://www.copyblogger.com/progress-killer-2/">Copyblogger&#8217;s post on GOYA</a> as inspiration for not holding myself back.  Not only that, but I liked the the acronym GOYA so much that I put a sticky note on my computer that simply said &#8220;GOYA.&#8221; I&#8217;m sure my coworkers were wondering why I needed the reminder to buy Latino groceries, but I knew what it meant. </li>
<li>Get going. Once you&#8217;ve started, manage time effectively. I&#8217;ve always been a big fan of the classic 4D paradigm (do it, delegate it, defer it, drop it), but there are many different variants of this philosophy. Just whatever you do, don&#8217;t waffle.</li>
<li>Get it done. I love the <a href="http://www.brepettis.com/blog/2009/3/3/the-cult-of-done-manifesto.html">Cult of Done Manifesto</a> &#8211; it may seem a little brash for some folks, but it&#8217;s a handy reminder to not get in your own way (we all do it sometimes).</li>
</ol>
<p>That&#8217;s it. Nothing terribly complex: Get started, get going, get it done. But it&#8217;s easy to forget, especially when the walls (or ceiling) seem to be coming down around you.</p>
<p>How about you&#8212;what do you do to get yourself going when you&#8217;re up against a deadline?</p>
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		<title>Content Localization: It&#8217;s not just for foreign languages anymore!</title>
		<link>http://www.mvarmazis.com/content-localization-its-not-just-for-foreign-languages-anymore/</link>
		<comments>http://www.mvarmazis.com/content-localization-its-not-just-for-foreign-languages-anymore/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 01:43:52 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[don't do this]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[style guide]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=683</guid>
		<description><![CDATA[And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them. ]]></description>
			<content:encoded><![CDATA[<p>As a content strategist and a Bostonian, one thing that drives me absolutely nuts &#8212; NUTS I tell you &#8212; is when I see Boston-targeted content that&#8217;s poorly localized.</p>
<p>In other words, lazy content that relies on outdated stereotypes of this city.</p>
<p>The classic mistake? Calling Boston &#8220;Beantown.&#8221;</p>
<p>Guys. Everyone. Let&#8217;s talk about this for a sec. Nobody who has lived in Boston for any respectable amount of time calls this city &#8220;Beantown.&#8221; </p>
<p>And if you use that name in how you address me, a potential customer in Boston, you stand out for all the wrong reasons. &#8220;Beantown&#8221; is about as noobie a mistake as calling San Francisco &#8220;SanFran&#8221; or, eegads, &#8220;Frisco.&#8221; </p>
<p>Why? Because those terms are for tourists. They are never what a native (or long-term resident, at least) calls their home city.</p>
<p>So if you want to reach that audience, you don&#8217;t use that language, simply because it makes you sound like:</p>
<p>1) You could not care less about the culture and language used in your target market. </p>
<p>2) You never bothered to ask a resident what&#8217;s actually authentic language. (Because then you&#8217;d know that nobody says &#8220;wicked pissa&#8221; around here anymore, either.)</p>
<p>3) A tourist. Which is arguably the worst of these three.</p>
<p>When I see an email, landing page or some kind of campaign calling Boston &#8220;Beantown&#8221;?  It&#8217;s not cute, it&#8217;s cloying. It&#8217;s embarrassing for the company sending it. It makes me think that you aren&#8217;t even trying.</p>
<p>And at a time when authenticity in customer relationships is <em>de rigueur</em>, remember that localization isn&#8217;t just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers&#8217; language, use the words that ring true for them.  </p>
<p>Because it&#8217;s really, really obvious when you don&#8217;t.</p>
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		<title>Steve Jobs memorial outside the Boston Apple Store</title>
		<link>http://www.mvarmazis.com/steve-jobs-memorial-outside-the-boston-apple-store-boylston-street/</link>
		<comments>http://www.mvarmazis.com/steve-jobs-memorial-outside-the-boston-apple-store-boylston-street/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 02:28:37 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Boylston street]]></category>
		<category><![CDATA[in memorial]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[memorial]]></category>
		<category><![CDATA[RIP]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=681</guid>
		<description><![CDATA[A view of the makeshift memorial to Steve Jobs outside the Apple Store in Boston on Boylston Street.]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t have anything to say about Steve Jobs&#8217; death that hasn&#8217;t been said. I am not a Mac cultist, I have and enjoy Windows, Linux and Android machines aplenty, but I also own an iPod and an iMac.</p>
<p>I&#8217;m not surprised that his death affected many of his fans. I happen to live a few streets away from the Apple Store in Boston on Boylston Street &#8212; I heard there was a growing memorial outside the store and decided to get a look for myself.</p>
<div class="wide"><a href="http://www.flickr.com/photos/varmazis/6219157330/" title="Steve Jobs memorial outside the Boston Apple Store by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6221/6219157330_a4a3167a7e_z.jpg" width="427" height="640" alt="Steve Jobs memorial outside the Boston Apple Store"></a></div>
<div class="wide"><a href="http://www.flickr.com/photos/varmazis/6218620475/" title="Steve Jobs memorial outside the Boston Apple Store by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6166/6218620475_7055048c0b_z.jpg" width="640" height="427" alt="Steve Jobs memorial outside the Boston Apple Store"></a></div>
<div class="wide"><a href="http://www.flickr.com/photos/varmazis/6218612647/" title="Steve Jobs memorial outside the Boston Apple Store by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6056/6218612647_f82e9ebf79_z.jpg" width="427" height="640" alt="Steve Jobs memorial outside the Boston Apple Store"></a></div>
<p><a href="http://www.flickr.com/photos/varmazis/sets/72157627711000201/detail/">My full Flickr set is here.</a> </p>
<p>I&#8217;ve been using Apple products my whole life. My very first computer was the Apple IIc my father bought. There&#8217;s a picture of me somewhere as a toddler typing away on that Apple IIc next to my brother &#8212; it was a wonderful computer that we still have. And it <b>still</b> works. </p>
<p>After that machine though, I hated Macs &#8212; for most of the 90s they were clunky. I never even liked the famous candy-color iMac aside from the aesthetics; I bought one for the student newspaper I ran in high school and the machine crashed all the time. More trouble than it was worth. </p>
<p>It wasn&#8217;t until I was in college that the iPod came out and Apple really started to come into renaissance. With Jobs&#8217; guidance, Apple pulled a full 180 from its laughable status and reputation for lousy computers that I remember from my formative years. Pretty remarkable.</p>
<p>May he rest in peace. </p>
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		<title>Boston&#8217;s Hub on Wheels: 5 tips for a great ride</title>
		<link>http://www.mvarmazis.com/bostons-hub-on-wheels-5-tips-for-a-great-ride/</link>
		<comments>http://www.mvarmazis.com/bostons-hub-on-wheels-5-tips-for-a-great-ride/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 03:27:38 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[bicycle]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[charity ride]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[hub on wheels]]></category>
		<category><![CDATA[hub on wheels 2011]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=660</guid>
		<description><![CDATA[I've done the Hub on Wheels 5 times now, so here are my 5 tips to help you have a great time at Hub on Wheels Boston!]]></description>
			<content:encoded><![CDATA[<p>Hub on Wheels. It&#8217;s Boston&#8217;s Cycling Celebration, one big ol&#8217; party for those of us who like to move on two wheels. It&#8217;s a yearly tradition in Boston, an event of pure optimism and a little bit of pluck, out to prove to fellow Bostonians and heck, ourselves, that Boston is a lovely city to explore on bike and that it IS and CAN BE ever-the-more bike-friendly.  And the city shuts down Storrow Drive for us so we can bike allll over it &#8212; such a thrill!</p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/1430464544/" title="Someone kindly took a photo of me with the Blue Turtle by varmazis, on Flickr"><img src="http://farm2.static.flickr.com/1184/1430464544_3253bab5ab.jpg" width="500" height="375" alt="2007 - Someone kindly took a photo of me with the Blue Turtle"></a><br/>Me in 2007 &#8211; as you can see, I did not use a fancy bike!</div>
<p>It&#8217;s not for the lycra-clad elites, it&#8217;s for everyone &#8212; the weekend warriors, the commuters, the sidewalk cyclists, the only-on-vacation bikers, and yes, even the hardcore. Parents and kids. Retirees and students. Locals and out-of-towners (I see more and more proud Canadian participants every year!) I love the variety of people who participate. You don&#8217;t need a fancy bike or gear, just <em>please wear a helmet</em> :)</p>
<p>Best of all is that it&#8217;s a charity ride (not a race!). By biking in this fun event, you&#8217;re raising money for technology in under-served Boston schools. It&#8217;s a great cause. </p>
<p>When Hub on Wheels started in 2005 it was pretty small event. People thought the whole concept of biking in Boston was nuts. When I started participating in Hub on Wheels in 2007, it was in its third year and every year it kept breaking records for registration. 2007 it passed 3000 participants. This year, 2011, I heard we passed 7000 registrants &#8212; WOW.</p>
<div class="vert"><object width="420" height="315"><param name="movie" value="http://www.youtube.com/v/y_Oi8puqDBg?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/y_Oi8puqDBg?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://www.flickr.com/photos/varmazis/6183372072/" title="Hub on Wheels 2011 Starting Line by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6158/6183372072_a54c0a6fd9.jpg" width="500" height="281" alt="Hub on Wheels 2011 Starting Line"></a><br />
Sea of cyclists! </div>
<p>I&#8217;ve been doing this ride for five years now, so I thought I&#8217;d lend a little bit of wisdom from my experiences to people who are new.  <a href="http://bit.ly/mQ1RME" title="Hub on Wheels official event FAQ">Hub on Wheels has its own FAQ</a> but here are my tips that go beyond the basics.</p>
<p><strong>1) Be aware of traffic.</strong><br />
With the exception of Storrow Drive, none of the roads on the route are closed from car traffic. </p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/1430462782/" title="Stopped for traffic in the fens! by varmazis, on Flickr"><img src="http://farm2.static.flickr.com/1231/1430462782_107ef8559a.jpg" width="500" height="375" alt="Stopped for traffic in the fens!"></a></div>
<p>Great thing about Hub on Wheels is with so many bikes, WE ARE traffic. There are lots of police, troopers, crossing guards and volunteers who will stop car traffic to make sure you can pass safely at major intersections.  But they&#8217;re not at EVERY intersection along the route.  That means if you&#8217;re coming up on a red light, unless there&#8217;s an officer directing you to go, make sure you stop. </p>
<p>You might hear people shouting &#8220;car up&#8221; or &#8220;car back&#8221; &#8212; this means &#8220;there&#8217;s a car coming at us&#8221; or &#8220;there&#8217;s a car coming behind us.&#8221; In other words, move over to the right if you&#8217;re in the middle of the road.  Do your part by amplifying the message &#8212; repeat it/shout it so other cyclists around you know as well and you can all stay safe.</p>
<p>Traffic means other bikes, too! Given the lack of brake lights on bikes (haha), if there&#8217;s a sudden slow down at a choke point, help out other cyclists by announcing a sudden stop (shout something like &#8220;slowing down&#8221; or &#8220;stopping&#8221;) &#8212; this can be very handy at some of the more narrow bits of the ride towards the end after the JFK library and along the waterfront.  This is not required of course, but it&#8217;s nice bike etiquette &#8212; especially if it&#8217;s a gorgeous day and people are not really paying attention to someone&#8217;s squeaking brakes.</p>
<p>Shouting a clear &#8220;on your left&#8221; as you pass other cyclists is also good basic biking etiquette. Personally I say go easy on this one for Hub on Wheels, given the amount of cyclists, someone is always on your left or right passing, so you don&#8217;t need to say it constantly.  But if you&#8217;re going around someone who&#8217;s wobbly, or if you&#8217;re passing in a tight area or a curve, definitely let people know.</p>
<p><strong>2) Pace yourself, pace yourself, pace yourself</strong></p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/1429586865/" title="Copley straight ahead by varmazis, on Flickr"><img src="http://farm2.static.flickr.com/1070/1429586865_325ff38a48.jpg" width="500" height="375" alt="Copley straight ahead"></a></div>
<p>The start of the ride is a big downhill and then lots of flat terrain (a lovely car-free Storrow drive).  This can be a little deceptive for greener bike riders, as you might blow your pacing at this point and overdo it.  If you&#8217;re a little out of shape or not exactly bike-ready, pace yourself here. I know it&#8217;s tempting to go WEEEEEEEEEEEEEEEEEEEEEEEEEEEE &#8212; okay, and you should!! &#8212; but remember that this is only the first 7 miles of the route!  If you&#8217;re doing the 30 or 50 mile route, don&#8217;t blow all your energy here, there are some &#8216;fun&#8217; hills ahead.</p>
<p>With 7000 people riding in 2011 &#8212; that is a lot of folks on bikes. All it takes is one wobbly rider and you can potentially cause a big pile-up.  If you&#8217;re hurting, winded, or are getting tired, or need to stop for whatever reason, please be safe when you&#8217;re walking up a hill or pulling over.  Chances are there&#8217;s someone trying to get around you.  Pull over to the right, just like you would in a car, and make sure you&#8217;re clear of the main thoroughfare.  Do not stop in the middle of the road and block other cyclists. A disaster waiting to happen right there.</p>
<p>If you&#8217;re going to use an iPod to listen to music to keep you going &#8212; not something I recommend but I recognize people will still do this &#8212; keep at least one earbud out. Please. You are biking in an incredibly dense and often compact group of people and you need to know what&#8217;s going on around you at all times, especially if someone&#8217;s trying to tell you that you dropped something, a car is coming, et cetera. </p>
<p><strong>3) Thank the volunteers and the police officers out there for you</strong><br />
This hopefully goes without saying, but make sure to shout a thank you to the officers and volunteers as you fly past.  They&#8217;re standing out there for hours in variable weather and dealing with potentially irate car drivers, all so you can have a good SAFE time.  Give back some good karma and help out the reputation of Boston cyclists &#8212; say thanks, wave.<br />
The volunteers are often young kids with tons of enthusiasm, give them a thanks and a high five for their help; their cheers and encouragement always push me forward. </p>
<p>A lot of car drivers and folks in the community are going to be out and about, watching you go by. Little kids especially love to see such a huge army of cyclists. And you&#8217;ll be surprised the amount of people in cars giving you thumbs up, the peace sign, a supportive honk (Yes, it does happen!) </p>
<p><strong>4) The rest stops are great: Use them</strong></p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/1429589145/" title="My Blue Turtle at Forest Hills by varmazis, on Flickr"><img src="http://farm2.static.flickr.com/1205/1429589145_fa42a4f72d.jpg" width="375" height="500" alt="My Blue Turtle at Forest Hills"></a><br />
My old bike at the Forest Hills rest stop in 2007</div>
<p>Bare necessities/portapotties aside, each rest stop has free food and water to help you refuel AND some basic bike triaging.  They&#8217;re not going to give you a full bike tuneup if yours has been in the garage untouched for a few years (make sure you get that done before the ride) but if you need some more air in your tires, or if something&#8217;s making a funny noise, they can help you out.</p>
<blockquote><p><strong>4a) Eat and drink!</strong><br />
The 30 and 50 mile ride are not the same as hopping down the street to do an errand. If you&#8217;ve never done a ride of this length, MAKE SURE YOU DRINK PLENTY OF WATER AND EAT.  You are not a camel! As fun as the ride is, it&#8217;s a workout. That&#8217;s why there are rest stops &#8212; they&#8217;ll have fruit, bagels, energy bars, fig newtons.  </p>
<p><strong>4b) Get your bike tuned up before you do this ride</strong><br />
Even if you&#8217;re only doing the 10 mile, get your bike checked out if you haven&#8217;t had it looked at recently.  I saw someone with a flat barely 1 mile into the ride, which is a serious bummer. As mentioned above, the rest stops will give basic triaging help with your ride but it is YOUR responsibility that your bike is in rideable condition, for your own safety and for the safety of others.  Tuneups are quick and honestly not expensive, just get it done!  You&#8217;ll have a much easier time on a properly tuned bike.</p></blockquote>
<p><strong>5) Remember it&#8217;s a CHARITY RIDE and not a race. Have fun!</strong><br />
This event is about doing good and being part of a big, vibrant community. It&#8217;s a ride and not a race &#8212; I can&#8217;t say that enough because some people get uber-competitive and forget. (In other words, if you try to blitzkrieg your way through Storrow Drive, you&#8217;re doing it wrong.) Just let those guys pass you by and enjoy your time on the ride. </p>
<p>Every year I see folks rocking new ideas to bring a sense of fun and humor to this ride, and I love it.  Runners in charity races have been doing/wearing funny things in their events, why shouldn&#8217;t cyclists? So wear a funny jersey, <a href="http://www.flickr.com/photos/varmazis/1429710215/">get an adorable bike bell and just ring it for the heck of it</a>.  Give words of encouragement to people who look a little drained (trust me, I really appreciate it when I&#8217;ve been on the receiving end of this). Cheer on the little kids who are keeping pace with their parents. </p>
<p>If you can, go with at least one other person. It&#8217;s a lot more fun that way (though I&#8217;ve enjoyed biking it solo as well).  A lot of people go in groups and it is a fabulous way to keep each other motivated. </p>
<p>Smell the roses, as they say. There are some places where people pull over and take group photos &#8212; I&#8217;m thinking specifically the waterfront area by the JFK library with a fantastic skyline view.  You really don&#8217;t want to just blast through the route.  Really enjoy the beautiful neighborhoods you&#8217;re exploring, take your time, take photos if you like (safely!), and heck, maybe stop in at a brewery or pub for a drink if you&#8217;re so inclined, as we do pass quite a few of them towards the end.</p>
<p>The enthusiastic spirit of the Boston cycling community makes me come back to this event year after year. No matter your skill level, Hub on Wheels is not something you should miss if you like to bike.  Late September is almost always gorgeous weather in Boston and the city puts together a fantastic event with generous sponsors and tireless volunteers.  Don&#8217;t miss out on the next Hub on Wheels!</p>
<p><strong>What&#8217;d I miss, guys? Let me know in the comments!</strong></p>
<h2><strong>BONUS:</strong> Some notes and tips for the 30 mile Hub on Wheels route</h2>
<p><iframe width='465' height='548' frameborder='0' src='http://connect.garmin.com:80/activity/embed/117111942'></iframe><br />
Here&#8217;s my Garmin data for the 2011 Hub on Wheels 30 mile route, if you&#8217;d like to see an interactive map of the route. <a href="http://www.hubonwheels.org/map/2010RouteMap.pdf">I don&#8217;t believe it has changed at all in the past few years, at least not from what I remember from the 2010 route.</a> (PDF map)</p>
<p>My tips for the 30 mile route behind the cut&#8230;<br />
<span id="more-660"></span><strong>Starting line</strong>: Given the crowds at the starting line, pay attention to directions from staff/volunteers. If they&#8217;re telling you NOT to go, that&#8217;s because it&#8217;s still congested up ahead and they&#8217;re waiting for the crowd to thin. PLEASE listen to the staff and respect their decision to stagger the line.  It&#8217;s no fun biking in a pack of thousands at 5 miles an hour, let the crowd thin a bit.<br />
<a href="http://www.flickr.com/photos/varmazis/6183392290/" title="Hub on Wheels starting line crowd 2011 by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6160/6183392290_8877c4a4e4_m.jpg" width="240" height="135" alt="Hub on Wheels starting line crowd 2011"></a><br />
Starting line crowd down Court Street. </p>
<p><strong>Miles 0-9</strong>: This takes you along a car-less Storrow Drive &#8212; enjoy the heck out of this!  At the 4 mile mark there&#8217;s a turnaround (clearly marked, don&#8217;t worry).  Make sure you slow down and give yourself plenty of clearance to turn.  As you finish the Storrow Drive mark, the 10 mile route split is coming up in the Fens &#8212; again, the staff will let you know where the split is.  If you&#8217;re feeling tired and don&#8217;t think you can do another 20+ miles, finish up by doing the 10 mile route. There&#8217;s no shame in it!  Remember, the route only gets more challenging from here, so don&#8217;t kill yourself if you are not feeling up for it.</p>
<p><strong>Miles 9-14:</strong> Through the JP area.  This will be your first time encountering car traffic, a bit disconcerting after a car-free Storrow! There will be cops at most intersections but not all, so make sure you STOP if there&#8217;s a red light.  There are also a few hills in this section, a bit of a warmup for the section to come, so pace yourself here.</p>
<p>At around mile 14 there&#8217;s a rest stop. This is the first one you&#8217;ll encounter &#8212; refuel, refresh, et cetera. Take it easy.  The next section is the hardest so make sure you are ready for it!  </p>
<p><a href="http://www.flickr.com/photos/varmazis/6182823731/" title="Arboretum stop by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6175/6182823731_8708db3874_m.jpg" width="135" height="240" alt="Arboretum stop"></a><br />
At the Arboretum stop. Feeling a little cheeky but somewhat dreading the hills ahead.</p>
<p>The 50 mile route splits from the 30 at this point, so make sure you are going in the right direction. Listen for directions from the staff, watch for the signs.</p>
<p><strong>Miles 14-18:</strong> The roughest part of the 30 mile route because of some hills. As you&#8217;re going through the Arboretum there&#8217;s a pretty challenging hill (the lilac way hill I believe it is?).  It&#8217;s a big hill, so pace yourself and gear for it properly.  And if you need to walk it &#8212; many people do &#8212; make sure you pull over to the right.<br />
Catch your breath and steel yourself for about 3 or 4 more hills in the Forest Hills cemetery. They are short hills but they are VERY suddenly steep, and given the crowds (and the turns on these hills) it can be hard to get a running start on them.  Give yourself and other cyclists plenty of space here.  </p>
<p>Know that after just a few of these hills, there&#8217;s a rest stop &#8212; the Forest Hills rest stop. Trust me when I say a lot of people linger to catch their breath here, so don&#8217;t feel bad if you need to as well. Again, remember to refuel!<br />
The 50 mile route merges back with the 30 here, so a lot of people hang around to wait for their friends here. It&#8217;s also a beautiful rest stop with a bell tower, gothic gate and lovely flowers, so enjoy!</p>
<p><a href="http://www.flickr.com/photos/varmazis/6181364172/" title="Forest hills by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6167/6181364172_93a03a2660_m.jpg" width="135" height="240" alt="Forest hills"></a><br />
PROUD that I killed those hills, but also sweaty as heck. If you heard someone going &#8220;I freaking hate these hills!!!&#8221; in the Forest Hills area this year, that was me.</p>
<p><strong>Miles 18-21:</strong> You&#8217;ll be looping around the back of the Devine golf course, at one point going through an active parking lot (watch out for cars pulling in or reversing out!) and a few really tight choke points around closed gates and such. Be aware of your surroundings here. </p>
<p>Once you&#8217;re back on the street, you&#8217;ll be going through some really lovely Dorchester neighborhoods, a lot of folks will be out on their porches cheering you on.  You&#8217;ll also pass at least 2 churches, and if you&#8217;re lucky you&#8217;ll hear some gorgeous singing wafting out the open doors and down the street to greet you. </p>
<p>Again, there will be some officers directing traffic at some major intersections but NOT all. Make sure you respect traffic lights, don&#8217;t blow through reds. (Don&#8217;t do it ever, for that matter!)</p>
<p>At around mile 21, you&#8217;ll come up to the Codman Square rest stop.  They always play the BEST music at this stop, I&#8217;m not sure why, but they do!  The 50 mile route splits off again, make sure you&#8217;re going on the right one :)<br />
<a href="http://www.flickr.com/photos/varmazis/6180935173/" title="Codman square by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6171/6180935173_200d73a04a_m.jpg" width="135" height="240" alt="Codman square"></a><br />
Codman square stop. Happy times, happy faces &#8212; awesome music always helps.</p>
<p><strong>Miles 21-26:</strong> Pretty smooth sailing here, make sure you follow the signs (not as many volunteers in this area so some people get confused where the route goes). </p>
<p>You will actually get on Morrissey Boulevard (!!) at one point &#8212; don&#8217;t worry, police officers close off a lane exclusively for cyclists so you don&#8217;t have to worry about cars buzzing past you at close range.  That said, there is one potentially  treacherous where it bridges over the water and the bridge is made of really nasty-looking tire-munching shredded grating. That stuff will eat your tube and tire for breakfast, with malice and delight. Very thankfully the event organizers have some green carpeting they put over a narrow strip of the grating. MAKE SURE you bike on this carpeting, your wheels and tires will thank you!</p>
<p>Soon you&#8217;ll turn to the waterfront walkway around the UMass Boston campus. This is narrow (and bumpy) and often there are people out for a walk, fishing, and many cyclists take a break on the benches to take photos. Slow down &#8212; you can&#8217;t blast through this area (and if you try, you&#8217;re a jerk).  Mile 24 is Harborpoint Park at the JFK library. This is an unofficial rest stop for the ride, as it provides a beautiful skyline view of Boston.  Pull over and get a group shot here!<br />
<a href="http://www.flickr.com/photos/varmazis/6183395690/" title="Unofficial stop - at the JFK library by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6180/6183395690_a66fbd482c_m.jpg" width="240" height="135" alt="Unofficial stop - at the JFK library"></a><br />
It may not be the *best* picture but hey&#8230;</p>
<p>You&#8217;ll also be going on some park sidewalks here, and they can get quite narrow. Some nasty chokepoints here, so be aware of bikers in front of you. Again, not in your best interest to blast through this section, or even pass other people in my opinion. Just keep pace and hang tight until we get to Carson beach.</p>
<p>You will also go behind the Bayside Expo Center in one of my least favorite parts of the route, only because it&#8217;s loose dirt and a sudden but tiny hill. Because it&#8217;s loose dirt, you need to have enough speed to stay stable here. If you don&#8217;t have enough speed here, likely because it&#8217;s crowded, it can be really annoying (doubly so on a road bike). Unfortunately there&#8217;s no other way to get around this area, but I still don&#8217;t like it. Some people just hop off, walk up their bikes a few steps, and hop back on. Not a bad idea if it&#8217;s crowded, honestly.</p>
<p>Mile 26 (ish) is the Carson Beach rest stop &#8212; my favorite because you know you&#8217;re in the home stretch. Lots of bathrooms here, take a moment to sit, stretch and relax.<br />
<a href="http://www.flickr.com/photos/varmazis/6181650574/" title="Carson beach! by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6164/6181650574_7db5574ea5_m.jpg" width="240" height="135" alt="Carson beach!"></a><br />
At this point you are just a handful of miles to the finish line!</p>
<p><strong>Miles 26-30:</strong> You&#8217;ll be going through Southie now, either on the sidewalk or the road (you choose).  Smooth sailing here.  Then you head up through the Waterfront district, which for some reason tends to have a robust headwind. Woo!  But, serious bonus, there are usually NO cars here so you feel like you have the road to yourself. And you kind of do!<br />
You&#8217;ll pull off the Seaport/Waterfront area road right to and around ICA (watch out for tourists!) and then around the Courthouse (watch out for tourists, dogs, cobblestones, judges?). Navigate here carefully, there are some very sharp turns here. </p>
<p>At this point, it&#8217;s the homestretch! Follow Atlantic ave (lots of cars here, be careful) and then turn onto State street, up to Government center and the finish line. Hooray, you did it! Go get a beer, burrito, some Redbones &#8212; or go home, if you need a nap (as I often do).<br />
<a href="http://www.flickr.com/photos/varmazis/6181285891/" title="Finish line!!!! by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6154/6181285891_f643a7b241_m.jpg" width="135" height="240" alt="Finish line!!!!"></a><br />
Yaaay :D</p>
<p><em>a special thanks to my cycling-obsessed boyfriend Eric who contributed some ideas for this blog post too! </em></p>
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		<title>3 reasons why you should go to Podcamp Boston</title>
		<link>http://www.mvarmazis.com/3-reasons-why-you-should-go-to-podcamp-boston/</link>
		<comments>http://www.mvarmazis.com/3-reasons-why-you-should-go-to-podcamp-boston/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 00:54:03 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Greek]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#pcb6]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[microsoft NERD]]></category>
		<category><![CDATA[podcamp]]></category>
		<category><![CDATA[podcamp boston 6]]></category>
		<category><![CDATA[why you should go to podcamp]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=642</guid>
		<description><![CDATA[Three reasons why YOU should go to a Podcamp, based on my experience attending on on Saturday, September 24 2011. (Oh yeah, and an extra secret fourth reason, too!)]]></description>
			<content:encoded><![CDATA[<p><a title="NERD promo by varmazis, on Flickr" href="http://www.flickr.com/photos/varmazis/6180056486/"><img src="http://farm7.static.flickr.com/6179/6180056486_4aa726f599_m.jpg" alt="NERD promo" width="240" height="160" align="left" style="padding: 10px" /></a> Ever since it started a few years ago, I&#8217;ve been meaning to go to Podcamp Boston. This year I had two friends successfully convince me that <u>THIS WAS THE YEAR</u>! So I quit making excuses, signed up and went to Podcamp Boston 6. It did not disappoint.</p>
<p>It&#8217;s a two-day event, an un-conference if you will, for anyone who groks new and social media &#8212; podcasting, blogging, vidblogging &#8212; you name it, you&#8217;re represented here. There are a number of podcamps in different cities, and the Boston one is at the beautiful Microsoft New England Research and Development (NERD) Center in Cambridge, Massachusetts.</p>
<p><strong>Why should <em>you</em> go to Podcamp Boston?</strong><br />
<strong>1) It&#8217;s open to everyone.</strong><br />
If you want to learn, if you&#8217;ve got a passion, if you want to share and meet with others who do as well, this is the event for you.</p>
<div class="vert"><a title="Blogging, Retweeting, Facebooking, Gplussing, emailing, oh em gee by varmazis, on Flickr" href="http://www.flickr.com/photos/varmazis/6179512853/"><img src="http://farm7.static.flickr.com/6152/6179512853_894cb7ba6d.jpg" alt="Blogging, Retweeting, Facebooking, Gplussing, emailing, oh em gee" width="500" height="333" /></a></div>
<p>So if you&#8217;re in the social media space for personal or professional reasons &#8212; you run a business on a blog, or you have a podcast about a hobby, or you just love to share what you love online with a community of like-minded folks &#8212; you will meet other people who get it. Who get you. Who get your passion, your struggles, your joys and frustrations. They won&#8217;t look at you askance when you start geeking out about this cool thing you discovered about your audience through Google Analytics, because honestly, they&#8217;ve been there.</p>
<p>I really like that this is not an event targeted at marketing professionals, though for sure there were many of us there. Unlike so many social media conferences, this wasn&#8217;t just PR pros and marketers talking in the same business terms &#8212; there were lots of people here from every imaginable walk of life who really love and own their niche (professionally or personally or a combination of both). The diversity of the group really enriches the conversation, as everyone can contribute a wealth of applicable knowledge, regardless of what their niche is.  I have to say the discussions during each sessions were some of the most intriguing and engaged I&#8217;ve ever heard at any conference I&#8217;ve been to. People were really there to make the most of it and not just coast through.  And when you have a group of nearly 80 people who all want to get the most out of a conference, you know it&#8217;s going to be a valuable experience.</p>
<p><strong>2) It features some of the best and brightest that new and social media have to offer.</strong><br />
The presenters at Podcamp are all seriously A-listers. And they&#8217;re gathered here, in this really intimate un-conference, and they&#8217;re here to give their expertise, their perspective AND hear yours, too.</p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/6180077360/" title="Chris Penn speaks at #pcb6 by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6152/6180077360_8582404a2b.jpg" width="500" height="333"  alt="Chris Penn speaks at #pcb6"></a></div>
<p>I went to sessions by Doug Haslam (@dough) and Chris Penn (@cspenn, pictured above), and they both gave valuable insights AND facilitated wonderful audience discussions, simply because they both made a point to ask us all a lot of questions. This got everyone&#8217;s gears turning, so the discussions were really worthwhile. To me it&#8217;s the sign of a very knowledgeable and confident presenter when they are aware enough to engage their audience and let the discussion perhaps go down a new and unexpected (but worthwhile!) route.</p>
<p><strong>3) It&#8217;s honestly fun.</strong><br />
<a href="http://www.flickr.com/photos/varmazis/6180043372/" title="Amphitheatre stairs for when you really want that moviestar moment by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6179/6180043372_a18d7c8842.jpg" width="500" height="333" alt="Amphitheatre stairs for when you really want that moviestar moment"></a><br />
You&#8217;re going to meet really smart, really interesting people at Podcamp. People you didn&#8217;t think you had anything in common with. People in your industry that you&#8217;ve never met face-to-face before. People who are interested in things you&#8217;ve never heard of.  People who are interested in things you love, too! And you will have great conversations before/after/during sessions, in the line for coffee, on the sofa outside a room, waiting for the bathroom&#8230;</p>
<p>I know it&#8217;s not everyone&#8217;s cup of tea to spend their precious weekend time at a conference (er, unconference) but this one is legitimately fun. OK, so this feels a bit like a summer camp letter-to-mom here, but hey, I made a lot of new friends at Podcamp 6. That alone was worth it for me.</p>
<p>P.S. Secret reason #4 &#8212; I love the NERD center and all its funky textures and shapes.<br />
<a href="http://www.flickr.com/photos/varmazis/6179505059/" title="Shapes at NERD by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6164/6179505059_014d94f9bc.jpg" width="333" height="500" alt="Shapes at NERD"></a></p>
<p>Oh yeah, and the 11th floor? KILLER view of the Boston skyline:<br />
<a href="http://www.flickr.com/photos/varmazis/6179521641/" title="Love that 11th floor view by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6152/6179521641_5951497384.jpg" width="500" height="333" alt="Love that 11th floor view"></a><br />
<a href="http://www.flickr.com/photos/varmazis/6180036590/" title="Jade and the Boston skyline by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6153/6180036590_8c8d7b0e83.jpg" width="500" height="333" alt="Jade and the Boston skyline"></a></p>
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		<title>Content Strategy New England meetup &#8211; September 19, 2011 &#8211; Deliverables Show and Tell</title>
		<link>http://www.mvarmazis.com/content-strategy-new-england-meetup-september-19-2011-the-csne-show-and-tell/</link>
		<comments>http://www.mvarmazis.com/content-strategy-new-england-meetup-september-19-2011-the-csne-show-and-tell/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 03:01:49 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[#CSNE]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content strategy new england]]></category>
		<category><![CDATA[content whisperer]]></category>
		<category><![CDATA[deliverables]]></category>
		<category><![CDATA[meetup]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=632</guid>
		<description><![CDATA[Quick review of the Content Strategy New England meetup - a deliverables show-and-tell at the Microsoft NERD center, Cambridge (MA), on September 19 2011.]]></description>
			<content:encoded><![CDATA[<p>I just wanted to give a shout-out to my fellow content strategists in the Boston area for a great meetup yesterday evening at the Microsoft NERD center. It was the very first show-and-tell format for the fabulous Content Strategy New England (CSNE) meetup group, which has run many successful and fascinating events in the past. This event was at-to-beyond capacity and had to move to a bigger room &#8212; a justified compliment.<br />
<a href="http://www.flickr.com/photos/varmazis/6163988225/" title="@mgrocki speaks at the content strategy new england meetup by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6175/6163988225_b4339ed328.jpg" width="500" height="281" alt="@mgrocki speaks at the content strategy new england meetup"></a><br />
With well-known and respected pros like Matthew Grocki/<a href="http://twitter.com/mgrocki">@mgrocki</a> (above) and Margot Bloomstein/@<a href="http://twitter.com/mbloomstein">mbloomstein </a>(below) presenting actual, in-progress deliverables and soliciting feedback and suggestions, this was not something a content strategist wanted to miss. [<em>Aside: Is there a disproportionate amount of content strategy folks with first names starting with M? I smell an infographic...</em>]<br />
<a href="http://www.flickr.com/photos/varmazis/6164139029/" title="@mbloomstein presenting at #csne by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6170/6164139029_9325b2d61f.jpg" width="500" height="281" alt="@mbloomstein presenting at #csne"></a><br />
The audience questions and points were spot-on. What an incredibly sharp group of people! I think everyone left with a lot of points to think about, both in relation to the examples presented and to our own individual practices. Definitely a lot of value there.</p>
<p>I hope we see more events like this in addition to the wonderful panels and guest speakers CSNE shares with the content strategy community in Boston. All of us in the CS world are starting to slowly, <em>slowly </em>get into standardization of practice &#8212; we all know and believe strongly in the WHY of content strategy, but there&#8217;s still a good amount of wiggle room for the HOW.  </p>
<p>And heck, even if there was Just One Way To &#8216;Do&#8217; Content Strategy, we&#8217;d still need that wiggle room to adapt for all the unique and, yeah, occasionally frustrating challenges of the sites we work on.  So seeing first-hand how thought leaders in our field adapt their work to fit their clients&#8217; interesting needs and problems was very educational, and dare I say it, even inspirational.  I won&#8217;t lie, it gave me some great ideas on some projects I&#8217;m working on at the moment.</p>
<p>It was great to say hello in person to people that I recognize from the Twitterverse, and <a href="http://georgycohen.com/">Georgy Cohen</a> even got me to sign up for <a href="http://podcampboston.org/2011/09/podcamp-boston-6-schedule/">PodCamp Boston 6 this Saturday</a>, so bonus! (Are you reading <a href="http://georgycohen.com/2011/09/06/a-snapshot-of-why-newspapers-keep-failing-on-the-web/">Georgy&#8217;s fantastic blog</a>? Seriously, go do it right now. I&#8217;ll wait&#8230;)  She also dubbed me with perhaps what will become my new blog tagline in time: <strong>Maria Varmazis, Content Whisperer</strong>.  Hey, it beats any of these actual self-descriptors I&#8217;ve seen around LinkedIn: Guru, yogi, sultan, ninja, rockstar, samurai, ronin, maharani, howitzer&#8230;</p>
<p>(OK, some of those I made up. Content Howitzer would be <em>hilarious</em>.)</p>
<p>Super-added-bonus: Heading to Meadhall for post-meetup drinks afterwards. The people who work in content strategy? Such an array of talent and SUCH passion for our field! A true kaleidoscope of professional and personal backgrounds. And all those shapes and brilliant colors converge into a bright point &#8212; making better web content.<br />
Perhaps that was a lame metaphor.<br />
<a href="http://www.flickr.com/photos/varmazis/6164366973/" title="#csne beer times at meadhall! by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6172/6164366973_6d854643e7.jpg" width="500" height="281" alt="#csne beer times at meadhall!"></a><br />
I had to duck out quite early, very sadly, as I was &#8212; and still am &#8212; eyeballs-deep in a content audit, and that requires early mornings and late evenings. But if any group of people can sympathize with my plight and mild Excel separation anxiety, it&#8217;s the good folks of Content Strategy New England!</p>
<p>And if nothing else, the evening confirmed for me at least that, yes, I am totally in the right field. I loved all the discussions that went on before, during and after the meetup and honestly? Content strategists really are just interesting people. You guys are great. Can&#8217;t wait for the next meetup.</p>
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		<title>Do something every [n] days that scares you</title>
		<link>http://www.mvarmazis.com/do-something-every-n-days-that-scares-you/</link>
		<comments>http://www.mvarmazis.com/do-something-every-n-days-that-scares-you/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 22:02:15 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[back bay yoga studio]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[yoga]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=614</guid>
		<description><![CDATA[No matter how many times I fail at gym discipline, I have to keep trying. Even if that means making a fool of myself at yoga.]]></description>
			<content:encoded><![CDATA[<p>With respect to Eleanor Roosevelt, I&#8217;d be living a pretty frayed life if I did something daily that scared me. Unless you count driving in downtown Boston, which honestly, you could (and I do that twice a day). </p>
<p>Upon talking with a lot of my friends and acquaintances, many of us agree that this time of year is more of a significant new year than January 1st, even though none of us are in school any more. This, to me, is truly the best time of year to try something new.</p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/5473153156/" title="Jump fail by varmazis, on Flickr"><img src="http://farm6.static.flickr.com/5214/5473153156_24273cd7f4.jpg" width="333" height="500" alt="Jump fail"></a></div>
<p>That picture above shows you just about the extent of my athleticism, though in the past two weeks I&#8217;ve both joined a gym (for the millionth time) and signed up for yoga classes (that one&#8217;s totally new). No matter how many times I&#8217;ve failed in the past, I just have to keep going, even if it&#8217;s only to fail once again. Maybe I&#8217;m just a glutton for punishment, or just damned lazy.</p>
<p>In any case, I had my first yoga class today (at <a href="http://www.backbayyoga.com/">Back Bay Yoga Studio</a> &#8212; excellent place!) and, while it kicked my butt, I quite enjoyed it. Perhaps because I&#8217;d used some yoga DVDs at home in the past I wasn&#8217;t new to concepts like child pose or downward dog or warrior poses, which may have made this very first class a smidgen easier. But not much, because it was still work! And I was sweating bullets, but afterwards I felt (and still do feel!) absolutely fantastic.</p>
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		<title>My new role at Edvisors</title>
		<link>http://www.mvarmazis.com/my-new-role-content-strategy-manager-at-edvisors/</link>
		<comments>http://www.mvarmazis.com/my-new-role-content-strategy-manager-at-edvisors/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 01:49:50 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[et cetera]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Shameless Plug]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content strategy manager]]></category>
		<category><![CDATA[edvisors]]></category>
		<category><![CDATA[G+]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[life news]]></category>
		<category><![CDATA[maine]]></category>
		<category><![CDATA[new job]]></category>
		<category><![CDATA[ogunquit]]></category>
		<category><![CDATA[sophos]]></category>
		<category><![CDATA[vacation]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=607</guid>
		<description><![CDATA[Apologies for the radio silence &#8211; a lot has been going on in my life lately: Settling in to the new place, taking a much-needed vacation to Maine, and starting a new job. Yep! As of today I&#8217;ve begun a new role at Edvisors in Quincy (MA) as their Content Strategy Manager. Today was actually [...]]]></description>
			<content:encoded><![CDATA[<p>Apologies for the radio silence &#8211; a lot has been going on in my life lately: Settling in to the new place, taking a much-needed vacation to Maine, and starting a new job. Yep!</p>
<p>As of today I&#8217;ve begun a new role at Edvisors in Quincy (MA) as their Content Strategy Manager. Today was actually my first day! I&#8217;ve been so excited to get started, so it was fantastic to jump in today, meet my new team and start scoping my new challenges. There will be many evenings of extracurricular reading (and re-reading) in my future, that&#8217;s for sure, but I welcome the refresher. (You really can&#8217;t read Kristina Halvorson&#8217;s book enough times in this field! To think that a few short years ago, content strategy was still so nascent. It&#8217;s come a long way in that time!)  Plus, now that I commute to work via MBTA, I have about 2 extra hours a day of reading time to enjoy. </p>
<p>Leaving Sophos was certainly very bittersweet &#8211; I am so proud of what I was able to accomplish while there, and it truly was a privilege to work on such a talented team. I wish them and the company all the best.</p>
<p>(The reason I didn&#8217;t post about my new role earlier is that I&#8217;m a bit superstitious — I don&#8217;t like to post about new things in my life until I&#8217;ve actually started. So though I accepted the offer a few weeks ago, I&#8217;ve been sitting on the news until today. Apologies! I&#8217;ve been bursting at the seams to share this news in the meantime&#8230;)</p>
<div class="vert"><a href="http://www.flickr.com/photos/varmazis/6006964391/" title="Vacationland by varmazis, on Flickr"><img src="http://farm7.static.flickr.com/6002/6006964391_cacebfde0f_z.jpg" width="640" height="427" alt="Vacationland"></a></div>
<p>Vacation in Ogunquit was wonderful, of course. I&#8217;d never been to Maine before but now I understand the appeal. It did hurt my wallet a little, but the lifetime of beautiful memories was worth every cent.</p>
<p>And now, on to new horizons!</p>
<p>(P.S. Oh yeah, are you on Google Plus? I am too! Add me on G+ here, if you are so inclined: <a href="https://plus.google.com/u/0/105575027906357693711/posts">gplus.to/mariav</a>) </p>
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		<title>Wordless Wednesday #10</title>
		<link>http://www.mvarmazis.com/wordless-wednesday-10/</link>
		<comments>http://www.mvarmazis.com/wordless-wednesday-10/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 04:51:35 +0000</pubDate>
		<dc:creator>Maria Varmazis</dc:creator>
				<category><![CDATA[Photos]]></category>
		<category><![CDATA[beacon hill]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[fireworks]]></category>
		<category><![CDATA[independence day]]></category>
		<category><![CDATA[july 4th]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[massachusetts state house]]></category>

		<guid isPermaLink="false">http://www.mvarmazis.com/?p=604</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div class="wide"><a href="http://www.flickr.com/photos/varmazis/5913806097/" title="Boston fireworks, July 4 2011, over Beacon Hill, on Flickr"><img src="http://farm7.static.flickr.com/6007/5913806097_8cc023620b_z.jpg" width="640" height="427" alt="Boston fireworks, July 4 2011, over Beacon Hill"></a></div>
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