City mouse

I’m in the slow process of moving to a new home. I don’t think I’ve lived in the same place for more than two years since I graduated high school, so yet another move feels a bit tedious, but I’m pretty excited about this move for a lot of reasons.
One of which is the fantastic location: Downtown Boston. This is the view from one floor above where I live:

View from the roof

(Please excuse the grain, that’s ISO 1600 for you.)

Growing up my mom (hi mom!) told me the story of the city mouse and the country mouse. As I got older she’s often liked to cite that story. It’s no secret in my family that I’m the lone city mouse surrounded by country mice. Though I have to say, that story’s quite biased to the country mouse ilk–I really like the urban life.

…And did I mention there’s a pool on the roof?

IMG_1516.jpg

That glow in the sky to the left is from Fenway park. On most nights when there’s a game, I can hear the distant roar of cheers from the window. Even though I’m not a sports fan, I really enjoy hearing it.

This city mouse is quite content!

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I gave in and got a Tumblr

http://merakimou.tumblr.com/

Follow me there too, if you have a Tumblr.

For pechakucha-style updates – basically for “bits and bobs” that come in to my head – I think Tumblr makes a lot of sense.

I’d been resisting giving in to this. Admittedly my resistance was totally visceral, I just didn’t like the format, it reminded me a bit too much of Vox, which never really got off the ground and failed completely a few years ago. “Blogging for adults” and the whole attitude around that has always been anathema to me.

But Tumblr got it right. It’s supremely easy to share or like content and it’s friendly to quick-hit posts, great for the ADD generation, and a low barrier to entry for when you’ve got a nugget of an idea but not necessarily enough for a whole thought-out post. It definitely works.

[I'll explain the title of the Tumblr, Meraki mou, in a post on the Tumblr in the future. In the meantime, a quick Google search should explain! Or you can always ask in the comments here... hint hint :)]

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Wordless Wednesday #9

quince blossom
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Talking about LinkedIn with my parents

Sitting down for dinner with my parents this evening was a fun revelation. My parents are incredibly intelligent and professionally savvy, so I love talking to them about work-related stuff as much as anything else. So while they always politely listen to me talk about my job, today I got to hear a little of their perspective of what I do.

Somehow, accidentally, we talked about LinkedIn. Mainly I asked questions and they vented. It was mostly funny, a little scary. Without even trying my Boomer folks made me feel super duper Millennial.

For background, they both joined at some point over the last year or two but have never signed in probably more than once. Paraphrasing a bit:

Mom: I get emails saying that this person or that person wants to connect and I haven’t even heard from them or worked with them in 20 years!
Dad: Or they’ll ask for a connection or a recommendation…
[[general aggravated hemming and hawing at this point, added discussion that you don't have to recommend everyone that requests it on LinkedIn, but because my parents are polite they feel like they should help people out but recs are a lot of work, hence LinkedIn is a pain and who needs that headache, et cetera]]

Of course, I’m listening to this laughing and also a bit amazed. I ask them if they realize that the whole point of social networking is that you be somewhat social and you network? Just as you wouldn’t really go to a networking event and just stand in in a corner… unless you were just there for free food and drinks… though this metaphor falls apart a bit when you try to take this online. Anyway.

We’re all laughing about this a bit and then I realize: Oh man. When I talk about social networks to some of my coworkers who are not into this stuff—me blathering on about the business value and various social media buzzword bingo-type things—are my parents’ reactions the kinds of thoughts going through their head? Is this what I’m up against?

—Not just the “this is really dumb” reaction we all had/still have(?) to Twitter, but also the “why the heck are these random people bothering me?” reaction. Or the “what the heck is the point of connecting to these people I don’t really talk to (or never liked that much, maybe)?”

Yeah, probably.

I should note that my folks are also both retired so I imagine they don’t have as much incentive to connect to former professional contacts as they might have when they were in the workforce. And I definitely know that one of the biggest segments of social media users include Boomers who are finding their old pals on Facebook, and this is awesome. But my parents think Facebook is creepy so you can pretty much write them out of that demographic!

Mom: I get these emails that say ‘Do you know so-and-so?’ from LinkedIn.
Me: Yeah, those emails happen…
Mom: Well when I see them asking me that, I say, yes, I do, so what?
Me: That means that someone’s probably trying to get in touch with you.
Mom: Oh, I just delete those emails.
[[facepalm]]

Aaaaand in typical Millennial fashion, immediately after this dialog I asked her if I could blog about this. She said sure, so here we are. Fin.

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Shameless to the limit!

Maria Varmazis - Sophos 2011 headshot

I’m excited to share that I’ve got a new role and title at Sophos as of this week. My new title is (very long): Marketing Communications Content and Social Media Project Manager.

(Consider also that I’m part of the Interactive Marketing and Media team and I’m honestly not sure how this all is going to fit on a standard business card.)

Technically this became official late last week but I wanted to wait until today to break this news on my blog, as today I gave a social media marketing strategy presentation to our worldwide team today at our yearly conference. Even more than I’d hoped I got a lot of great questions and I can tell people are really excited to really dig in and get started. I am so pumped to get to work with them on this.

There are going to be a lot of unique challenges that we’ll have to face – top of mind for me right now are regional differences in social network adoption and how to work with them (I have a feeling I’ll be doing a lot of research on that in the coming week). But, honestly, it’s a good problem to have.

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