Tag Archives: content marketing

What the eff is my video content strategy?

By Maria Varmazis | Published: August 10, 2010
I got a cool assignment recently (no, seriously!) of writing up a video content strategy. When that assignment fell in my lap, I couldn’t wait to get started — I knew it was going to be a fun challenge in an area that’s still rather undefined. From my old journalism days, I knew that video [...]
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Here’s to brand journalism

By Maria Varmazis | Published: July 26, 2010
Tonight some colleagues and I went to a book signing by David Meerman Scott and Brian Halligan as they promote their new book Marketing Lessons from the Grateful Dead. I’m not even close to a Deadhead but I’m always fascinated by a good case study, so I’m looking forward to reading this book. While we [...]
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From journalism to content marketing

By Maria Varmazis | Published: July 3, 2010
January 29, 2009 was my last day as a journalist. Almost three years in my editorial post at a business magazine, I was called into my editor-in-chief’s office. He, my publisher and a member of HR were all sitting there, looking at me with pity in their eyes. We’d received a mass email that morning [...]
Posted in Content, Journalism | Also tagged , , , | 1 Comment