Tag Archives: Content Strategy

Content Localization: It’s not just for foreign languages anymore!

By Maria Varmazis | Published: October 25, 2011
And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
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Content Strategy New England meetup – September 19, 2011 – Deliverables Show and Tell

By Maria Varmazis | Published: September 20, 2011
Quick review of the Content Strategy New England meetup - a deliverables show-and-tell at the Microsoft NERD center, Cambridge (MA), on September 19 2011.
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My new role at Edvisors

By Maria Varmazis | Published: August 17, 2011
Apologies for the radio silence – a lot has been going on in my life lately: Settling in to the new place, taking a much-needed vacation to Maine, and starting a new job. Yep! As of today I’ve begun a new role at Edvisors in Quincy (MA) as their Content Strategy Manager. Today was actually [...]
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What’s the worst cliché?

By Maria Varmazis | Published: March 17, 2011
A rail on visual and written clichés.
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What the eff is my video content strategy?

By Maria Varmazis | Published: August 10, 2010
I got a cool assignment recently (no, seriously!) of writing up a video content strategy. When that assignment fell in my lap, I couldn’t wait to get started — I knew it was going to be a fun challenge in an area that’s still rather undefined. From my old journalism days, I knew that video [...]
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Pick your content flavor: How do you choose the ‘right’ format?

By Maria Varmazis | Published: June 10, 2010
@CSNewEngland (a great resource!) just Tweeted about a new event: Content Strategy – Understanding Context and Deciding Delivery Methods. Timely, too, as I was musing today about the very topic. We work with a lot of ‘defaults’ in content. Maybe it’s because we’ve found the best format for certain information. More often than not, it’s [...]
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