Tag Archives: Content

Content Localization: It’s not just for foreign languages anymore!

By Maria Varmazis | Published: October 25, 2011
And at a time when authenticity in customer relationships is de rigueur, remember that localization isn't just a term that applies to how you deploy foreign languages. If you provide products or services in specific geographic locations, do your diligence in how you shape and localize your content. Speak your customers' language, use the words that ring true for them.
Posted in Content, Strategy | Also tagged , , , , , , | 2 Comments

Shameless to the limit!

By Maria Varmazis | Published: May 11, 2011
I’m excited to share that I’ve got a new role and title at Sophos as of this week. My new title is (very long): Marketing Communications Content and Social Media Project Manager. (Consider also that I’m part of the Interactive Marketing and Media team and I’m honestly not sure how this all is going to [...]
Posted in Shameless Plug, Social Media | Also tagged , , , , , | 1 Comment

Social media video: Unwatchable!

By Maria Varmazis | Published: October 6, 2010
Fellow content producers, let’s not navel gaze, just listen to this guy. [edit] It seems as though the original author has pulled the video from YouTube. I’ll look for a mirror.[/edit] Love this, love this.
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What the eff is my video content strategy?

By Maria Varmazis | Published: August 10, 2010
I got a cool assignment recently (no, seriously!) of writing up a video content strategy. When that assignment fell in my lap, I couldn’t wait to get started — I knew it was going to be a fun challenge in an area that’s still rather undefined. From my old journalism days, I knew that video [...]
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Here’s to brand journalism

By Maria Varmazis | Published: July 26, 2010
Tonight some colleagues and I went to a book signing by David Meerman Scott and Brian Halligan as they promote their new book Marketing Lessons from the Grateful Dead. I’m not even close to a Deadhead but I’m always fascinated by a good case study, so I’m looking forward to reading this book. While we [...]
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From journalism to content marketing

By Maria Varmazis | Published: July 3, 2010
January 29, 2009 was my last day as a journalist. Almost three years in my editorial post at a business magazine, I was called into my editor-in-chief’s office. He, my publisher and a member of HR were all sitting there, looking at me with pity in their eyes. We’d received a mass email that morning [...]
Posted in Content, Journalism | Also tagged , , , | 1 Comment

Shame, shame on me

By Maria Varmazis | Published: June 9, 2010
Cardinal sin of blogging: Not blogging. And I’m guilty of this. Sorry about that. I’ve been wracking my brains for the past few months on how I’d like to retool this blog, how I can better engage other people, how I can write in a sustainable way. I think I’ve found my answer. With some [...]
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