Randy Fishkin (@randfish) of SEOMoz uploaded a recent presentation with a fabulous Content Marketer’s Pledge nestled at the end.
His Content Marketer’s Pledge is so simple and so great (like all sticky ideas!) that it bears repeating:
The Content Marketer’s Pledge
I, [name], pledge to create something remarkable. Something that people will love. Something they will want to share. Something I can be proud of.
And if it fails to achieve my marketing goals I won’t give up. I will try again.
My failures will be the practice I need to earn future successes and future customers.
I’m looking forward to seeing this in poster form soon enough – I’m sure someone on the Internet will deliver!
Check out his full presentation here: http://www.seomoz.org/blog/manifesto-of-content-marketing