While your competitors may slow their content-marketing velocity or kill the plan entirely, those that have a strategy and continue to execute against it will win.

We know that over time, with a documented plan, a focus on the needs of the audience, consistency, and a strategy that includes audience building, the approach of content marketing works.

So, things may get a little weird for a while, but those that keep to the plan will emerge successful. Joe Pulizzi, Content Marketing Institute