Here’s to brand journalism
Tonight some colleagues and I went to a book signing by David Meerman Scott and Brian Halligan as they promote their new book Marketing Lessons from the Grateful Dead. I’m not even close to a Deadhead but I’m always fascinated by a good case study, so I’m looking forward to reading this book.
While we were there, I asked David to sign my copy of The New Rules of Marketing & PR, which is on the bookshelves of most marketers I know. My copy is rather dogeared as I bought it just as I started my marketing career and made the transition from journalism. After giving my brief introduction and background, he echoed something I’ve thought for a while now — getting laid off from my journalism job was one of the best things that has happened to me, as it brought me into a creative and challenging field that I enjoy, even, er, grok. It was encouraging to hear that from the author whose book calmed my nerves as I got started and confirmed ideas I had from my journalism days that I wasn’t sure would really transfer. Thankfully they have, though I had (and still have) a lot to learn in how Good Marketing Is Done. But then again, who doesn’t?
I’ll post a review of Marketing Lessons from the Grateful Dead when I complete it. (Might not be terribly soon though, as I also bought the unabridged Count of Monte Cristo :P)