Video: Earth, Wind and Fire – Let’s Groove
Have to thank my colleague Kim for showing me this — here’s a fun example of a video throwing it all into the pot, so to speak. Earth, Wind and Fire’s video for “Let’s Groove,” fun because hey, it’s Earth, Wind and Fire (I have a weakness for disco, I admit), but from a video nerd perspective, check out alllllllllllll the effects they toss into this video. It starts out a little crazy but not too bad considering it was 1981, but about 16 seconds in it gets insane. Especially when the floating heads make an appearance.
But isn’t it something that this video is really fitting for the song? The music scene was already splintering by the early 80s, but the flashiness is so fitting for the shameless fun and funk of EWF’s disco. There’s a content lesson for you.
I’ll be honest, I don’t even know the names of all the effects they use in this because honestly when do you even use most of this stuff anymore? EWF was using this stuff because they could and, hey, why not? We have the technology! Let’s do it!
This probably cost I-don’t-even-want-to-think-about-it amounts of money to produce at the time. But now with a bit of cheap chroma key muslin (or paint), a half-decent video editor and just for kicks a bit of After Effects, your average editor at home could reproduce this with moderate effort. (Anyone up for that challenge?)