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Wordless Wednesday #7
Posted in Inspiration, Photos Tagged abingdon, oxon, thames walk, uk, united kingdom, wordless wednesday Leave a comment
Coda for Satoshi Kon
- His obituary in the New York Times, which has a great interactive feature on some of his more popular movies. Highly recommended reading if you haven’t heard of him before.
- Blogger Makiko Itoh has very kindly translated Satoshi Kon’s last words — a long blog post that he wrote just before he died as a goodbye to his wife, family, colleagues and the world. (She even includes some cultural notes about it here.)
Kon’s goodbye letter to the world made me tear up as I read it. It’s long, but it’s profoundly moving. To the last, Kon was a great artist.
We lost 2 good people this week: Jack Horkheimer and Satoshi Kon
Two people I greatly admired died this week and I’d like to pay them some tribute in my own limited way…
Jack Horkheimer
If you grew up watching PBS in the 80s or 90s, no doubt you know this man. Jack Horkheimer was the host of the always educational and shamelessly enthusiastic Star Gazer TV show (very 90s webpage warning!), which only lasted for about 5 minutes and basically “filled in the cracks” between late-night programming. Jack clearly loved to share his knowledge of the stars and planets and wanted everyone to appreciate the beautiful heavens above.
Yep, the synthy whistle theme song (which never, ever changed!) and the hilarious green screen effects were cheezy and quirky, and that’s what made this show so fun to watch. As a kid who grew up wanting to be an astronomer (so I could one day be Captain Picard, of course) I relished the chance to see Jack’s report on where I could find Mars in the sky or where a constellation might be that season. And I’d go out and apply what he’d taught me, and to this day, no matter where I am, if there’s a night sky, I take a few moments to study it. Thanks to Jack, I keep looking up!
Jack made naked-eye astronomy easy to understand and incredibly fun. Jack Horkheimer was, to me, the epitome of what a great science teacher should be. I hope someone is able to continue Star Gazer in his honor and keep alive what he did with such zest for so many years.
Satoshi Kon
I can’t believe this amazing anime director died so young at 47, I was completely shocked to hear the news today of his sudden passing. Satoshi Kon created several film masterpieces of Japanese animation, many of which have made their ways to cinemas outside of Japan: Perfect Blue, Paprika, Tokyo Godfathers, and Millennium Actress, to name a few.
I love Japanese animation, both as an escape through entertainment and as an art form that can be challenging and rewarding (depending on what you’re watching!) The older I get the more I tend to lean more towards artistic animes aimed at the *ahem* more aged set, but directors like Satoshi Kon prove repeatedly that this art form can push boundaries and convention while still being immensely entertaining.
I’ll never forget watching the terrifyingly good Perfect Blue in my freshman college dorm, on the edge of my seat, cringing but still completely rapt by the story. A year or two later I came across Millennium Actress, a beautiful and touching film my friend Dan very aptly calls a “love letter to Japanese cinema.” The intertwining stories and timelines work seamlessly with masterful use of the animation. This famous scene from the film displays a bit of what I mean:
If you’ve watched a good amount of Japanese films you’ll recognize conventions he’s paying homage to here, not just through theme but through the composition of the shots and the color palettes.
Kon was one of the best and brightest in the Japanese animation scene, and many of us were looking forward to seeing what his career would reveal as he was still so young. It’s hard to convey how sad his death is for those of us who really enjoy this art form. Satoshi Kon left us way too soon.
Jack Horkheimer and Satoshi Kon, you are missed. May you rest in peace.
Posted in et cetera Tagged anime, film, jack horkheimer, millennium actress, obituary, satoshi kon, star gazer, tribute 2 Comments
Friday photo essay on a Tuesday: The best photo you’ve ever taken
Eat Media has a post on simply posting the best photo you’ve ever taken and explaining it. I don’t want to wait until Friday to do this, so here you go — Friday on a Tuesday.

Shirahige torii on the waters of Biwako in Shiga-ken, Japan.
Taken on: July 1, 2004 at 1.17pm
Taken with: Canon PowerShot A70
I spent the summer of 2004 on a life-changing semester abroad in the rural prefecture of Shiga in west-central Japan. My small class group and I often did field trips around and outside of little prefecture and one day we drove around the lake of Biwa that our hometown was named after (town was Biwacho, on the shores of Biwako!). We came across this amazing torii (a Shinto shrine gate, but it marks sacred land even if it’s not specifically ‘enshrined’) in the lake and our bus stopped so we could look. This site, Shirahige, is one of many torii in water all over Japan, it’s not the most famous one, but it certainly is somewhat famous.
I snapped this photo of my classmate taking it all in and just enjoying the sights. Later, some of my classmates hopped into the lake to swim out to the torii in the water and touch it for good luck.
Often when I think about the simple but amazing times in life where you’re taken aback by completely unexpected beauty, this time–and this photo–come to mind.
What the eff is my video content strategy?
I got a cool assignment recently (no, seriously!) of writing up a video content strategy. When that assignment fell in my lap, I couldn’t wait to get started — I knew it was going to be a fun challenge in an area that’s still rather undefined.
From my old journalism days, I knew that video was a no-brainer for content. It adds dimension to a story, it is a compelling way to Show and not Tell. And heck, let’s be honest, it is Shiny and Fun as all heck.
But when it comes to video strategy, the first thing we have to ask is not “What are we going to make?” (or even “How are we going to make this?”) but “WHY are we making this?” It’s not a question to shut down any conversation. Ideally it should flesh out the real goal for the video. After all, just as putting a newspaper article online was never a successful way to transition online, taking plain written content and putting it in front of a camera is not an effective way to get eyeballs for a video. Shovelware is still shovelware, no matter the format.
Once we push past the “ooh, shiny!” part of video and get at what really needs to be shared and communicated and how it can make the most of the video format, we start getting honest about what really makes a good video — not just for the company/client, but also for the viewer. And ultimately, that means more views and — more importantly! — more user engagement.
And when it comes to content, no matter the format, engagement is what it’s all about.
Great blogs and conversations around video content strategy:
- http://blog.ogilvypr.com/2008/05/every-client-should-have-a-video-content-strategy/
- http://www.davidsfinch.com/2010/03/is-video-part-of-your-content-strategy.html
(Blog title shamelessly inspired by the fabulous — but rather profane — What the *bleep* is my social media strategy?)
Posted in Content, Multimedia Tagged Content, content marketing, Content Strategy, multimedia, video Leave a comment
Wordless Wednesday #6

Posted in Inspiration, Photos Tagged greece, methoni, pieria, sunset, windmill, Μεθώνη, Πιερία 3 Comments
Here’s to brand journalism
Tonight some colleagues and I went to a book signing by David Meerman Scott and Brian Halligan as they promote their new book Marketing Lessons from the Grateful Dead. I’m not even close to a Deadhead but I’m always fascinated by a good case study, so I’m looking forward to reading this book.
While we were there, I asked David to sign my copy of The New Rules of Marketing & PR, which is on the bookshelves of most marketers I know. My copy is rather dogeared as I bought it just as I started my marketing career and made the transition from journalism. After giving my brief introduction and background, he echoed something I’ve thought for a while now — getting laid off from my journalism job was one of the best things that has happened to me, as it brought me into a creative and challenging field that I enjoy, even, er, grok. It was encouraging to hear that from the author whose book calmed my nerves as I got started and confirmed ideas I had from my journalism days that I wasn’t sure would really transfer. Thankfully they have, though I had (and still have) a lot to learn in how Good Marketing Is Done. But then again, who doesn’t?
I’ll post a review of Marketing Lessons from the Grateful Dead when I complete it. (Might not be terribly soon though, as I also bought the unabridged Count of Monte Cristo :P)
Posted in Content, Geekery Tagged books, brand journalism, Content, content marketing Leave a comment
A little feather in my cap!
We’re creating lots of (IMO awesome) content around FakeAV — what it is, why it’s dangerous, etc — for our customers and general public. It’s a win-win for everyone on security issues to just raise awareness. The more people that know what threats are out there and how to avoid them, the better off we all are.
We have just TONS of amazingly smart people who work at our company and I love that I get to pick their brain and do my best to learn from their incredible expertise. That’s why I’m pleased that one of my latest projects is now live:
It’s a lot of fun working on this kind of project and I can’t wait to do more. Stay tuned~
[Important legal bit: This is not an official post on behalf of my company nor is it endorsed by my employer. Purely personal stuff above.]
Posted in Multimedia, Shameless Plug Leave a comment
Boston Twitter trending topics never change
I swear for the past month or so, the trending topics for the Boston area on Twitter haven’t moved a hair.
This is what I see every time I log in:

Anyone else notice this?
Sure, it beats 24/7 Bieber, and admittedly I’m not much for sports, but I’m having a hard time believing Boston is still only talking about basketball.



The power of Positive Yelping!
Yelp, the user-generated business review site, has drawn both admiration and ire since it began. Personally, I’ve been a devoted Yelper and Yelp Elite member since January 2007.
User reviews, like comic book superpowers, can be used for Great Good or Great Evil. I’ve always tried my best to keep my reviews fair and, in some cases, have opted to not Yelp if I really didn’t have something good to say. (A number of my friends and family own small businesses, so I guess I am especially sympathetic to their struggles!)
I’ve been lucky enough that, as an Elite Yelper for four years, a few of my reviews have been deemed worthy enough for Boston-area “Review of the Day.”
There’s one review I’m particularly proud of that I’m sure will never gain that distinction, but as of yesterday it gained the best unintended praise I could ever have hoped for.
On a whim in 2008 I wrote a review for the church I grew up in, the Transfiguration Greek Orthodox Church in Lowell, Massachusetts. My parents took me to this church during all my formative years, almost every Sunday and every holiday without fail. I will always have a fondness for this church as my second childhood home, and I wanted to pay tribute to it, especially since it holds an amazing, beautiful secret:
Photo courtesy of Hellenic Communication Service.
Photos by New Hampshire Public Radio on Flickr. View their full set of photos here.
It is one of the most ornate and beautiful Orthodox churches ever made. Wall-to-dome, it is covered in handmade glass and gold mosaic Byzantine iconography. My review goes into detail about this — you can read it here. My home church is a treasure of Byzantine art and you’d never know it from looking at it from the outside. It’s located in a rough neighborhood of Lowell, and the exterior yellow brick is rather unassuming.
Apparently someone from my home church found my review on Yelp (or they found it via their daughter — I’m still not entirely sure), and from there things spread like wildfire — the link was passed around to the current Transfiguration priest and then on to the iconographer himself, whose work I can’t praise enough.
From there, someone dug around the church records and found my father’s contact information, and a thank-you phone call was sent his way. (Of course, my dad had absolutely no idea about Yelp, let alone my review on there, but he knows his daughter well enough to know that writing a review online about a church? Oh yeah, totally something I would do!)
When I wrote that review several years ago, my hope was that it’d pique the curiosity of folks who might attend the church’s annual food festival and–instead of making a bee-line straight for the souvlaki and spanakopita–might opt for a church tour as well.
Somehow it’s all come full circle. Kind of blows my mind!
Additional resources: