13 Jul 2016
Writing for Actual Humans
Yes -- SEO, social media, and content strategy all need to play nicely together for content to be its most effective. But we can't lose sight of the fact that we're creating content for...
02 Apr 2016
About 2 years ago, I made a career shift that taught me a lot about social media marketing and community management. After nearly a decade of working in content strategy and marketing, I knew making...
14 Feb 2016
My husband and I embarked on a major project last Spring — we had moved into our new home and took care of all the major to-dos, so it was time to start a “nice...
While your competitors may slow their content-marketing velocity or kill the plan entirely, those that have a strategy and continue to execute against it will win.
We know that over time, with a documented plan, a focus on the needs of the audience, consistency, and a strategy that includes audience building, the approach of content marketing works.
So, things may get a little weird for a while, but those that keep to the plan will emerge successful. Joe Pulizzi, Content Marketing Institute